How AI Chatbots Help With Personalised User Experience?

According to Accenture, 91% of customers are more likely to shop from a brand that recognises and remembers its customer’s preferences and provides them with relevant offers and recommendations.

People are getting more and more inclined to buy from brands that understand their pain points and don’t like it if they are being sold products or services just for the sake of the brand’s or company’s profit.

Now, this is where AI will come in handy if you are looking for ways to be able to provide your customers with a personalised experience with minimum cost as well as a smaller workforce.

If you are unfamiliar with AI chatbots and how they can help with a personalised user experience, then this blog was made just for you.

In this blog, we will talk about AI chatbots and how we can incorporate them for a better user experience.

If this interests you, then this blog is for you.

What Is An AI Chatbot?

AI chatbots are software that can chat or converse like humans with the help of NLP, which is a Natural Language processor that is part of artificial intelligence.

With the help of Machine learning, these AI chatbots can adapt and learn about the user and their preferences as they talk to them.

How Do AI Chatbots Impact User Experience?

When we talk about the user experience, the first thing that comes to mind is customer service. People with bad customer experiences complain about long waiting hours, rude responses, simple queries taking a lot of time, slow responses or no response at all, and many more things.

A normal chatbot can just talk about the things that are pre-programmed into its software. But when it is connected with an AI, we will get an ultimate chatbot that can not only talk to the user but also adapt, predict, and improve the conversation according to the user’s behaviour.

Most of the problems can be solved with the help of AI chatbots. We have a list of things that will point out the fields that will make a difference. Let’s see how they will impact the user experience.

• Behaviour analysis

There is a popular saying in the marketing business: "People buy with emotion and justify with logic."

Human behaviour is one of the toughest subjects to understand and even more difficult to decipher. It takes years of information and practice to be able to predict or evaluate human responses.

If we want to work on human behaviour, then we have to spend a lot of money and have a larger workforce who will evaluate the results and the data collected by them.

This is where AI chatbots will help businesses. With the help of an AI chatbot, we get a tool that already has all the things that are required for behaviour analysis.

This makes the process of analysing the behaviour of our target customer much easier and more effective.

• Adaptive responses

Adaptive response, or adaptive reaction, is a term that is used for the appropriate reaction to an environmental stimulus. In simpler words, it is the reaction that one has when it comes across different problems or challenges.

This is a very important part of human evolution; this is the phenomenon that is responsible for various activities and helps our brain and body adapt according to the situation.

Amazingly, an AI can follow similar techniques on its own without any interference. This means that it can change its replies and responses according to the user's reaction.

• Personalised interaction

One of the things that is now expected from brands and companies is customer-based personalisation. Many companies achieve this with the help of packaging and designing websites that are in sync with the company’s theme, advertisement, brand story, and many more things.

You can get one step ahead and use a chatbot that resonates with your company’s persona. This could be a mascot or a chatbot, which can help with people’s queries.

• Easy to use

One of the features that is always in high demand on customer lists is ease of use. This is the highest-voted feature by customers. 97% of people voted that if the product or service is easy to use, then they will continue to use it.

People voted this feature to be the most important, as people will not use anything hard to use and other options are available on the market.

• 24/7 availability

The setback that is faced by businesses and brands is the problem of availability. People have to spend money to hire and retain the people who will work as customer support.

At some point, when customer support is not available due to high demand. Chatbots can help with these situations, as they are available to customers 24/7 without any restriction of time or any other complications.

They can help make the process of customer support more efficient and faster. They can help reduce the pressure on the customer support team and help them take the calls, which will require more complex skills and human intervention.

• Quick To Respond

Chatbots are quite faster than their human counterparts when it comes to communicating with customers. Along with this, chatbots can handle several users or customers at the same time, as opposed to just one at a time.

This can be helpful for the customer who needs to answer simple queries and get their small complaints or queries get solved quickly and more efficiently.

Can AI Chatbots Help With Improving The Personalised User Experience?

Yes, AI chatbots can help with improving user experience. They are a great tool to help customers or users make things easier and faster, they (chatbots) can be assigned work which is repetitive and simple. So complex tasks which need human intervention can be assigned to one.

In this blog, we have talked about what an AI chatbot is and how it can help with improving the personalised user experience as well as make the process faster, more effective and with less workforce.

An AI-powered chatbot has the ability to gauge, assess, predict, and analyse the text or command given to it with the help of its data and Machine Language. (ML comes under artificial intelligence)

In the end, we will state that AI chatbots have the potential to change the traditional way of providing a personalised user experience. But instead of using them on their own, they should be used as a tool to solve the simpler queries of people, this will benefit both the company and its people.